Client Overview:
Al Suwaidi Group is a well-established conglomerate in the UAE, operating across multiple industries. Starting with a strong foundation in 1984, the group saw significant expansion by the year 2000, growing into six companies and continuing to diversify its portfolio year by year. Through strategic partnerships with international stakeholders and continuous innovation, Al Suwaidi Group has built a dynamic presence across various sectors.
Problem:
Despite its extensive business growth and strong market reputation, Al Suwaidi Group’s digital presence did not reflect its stature. The previous website was outdated, lacked structure, and did not effectively represent the variety of industries the group was involved in. There was also no clear brand consistency or unified story across the site, making it difficult for visitors to understand the scope of the group’s operations. Additionally, the website was not mobile-optimized and lacked SEO fundamentals, which negatively impacted visibility.
Solution:
Fajri stepped in to completely revamp Al Suwaidi Group’s online presence by designing a website that matches their business strength and legacy. We focused on building a clean, corporate, and future-ready platform that could scale with the group’s evolving structure.
Our deliverables included:
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A multi-section, scalable website architecture showcasing each group company and its services
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Responsive design tailored for seamless viewing across desktop, tablet, and mobile
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Strong visual identity and consistent branding across all pages
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A dedicated "Group of Companies" section with individual highlights for each division
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Contact and inquiry forms for B2B communication and potential partnerships
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On-page SEO to improve discoverability and search rankings for industry-specific terms
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