Purple Bank

Client Overview:

Purple Bank is a forward-thinking financial institution dedicated to helping individuals and businesses "level up their finance." With a commitment to innovation and customer empowerment, Purple Bank sought to revamp its online presence to better reflect its vision, enhance user experience, and drive engagement.

The Problem

Despite its strong financial expertise, Purple Bank faced several challenges with its existing website:

• Outdated design that didn’t align with its modern branding.
• Poor user experience, making it difficult for customers to navigate services.
• Lack of mobile optimization, resulting in a high bounce rate.
• Limited lead generation and customer engagement tools.

The Solution

Fajri stepped in with a strategic approach to redesign and optimize Purple Bank’s website:

• Modern UI/UX Design: Created a sleek, intuitive, and finance-focused interface.
• Mobile Optimization: Ensured seamless browsing across all devices.
• Improved Navigation: Streamlined service categories and call-to-action elements for better accessibility.
• SEO & Performance Enhancement: Implemented best SEO practices and optimized site speed.
• Lead Generation Features: Integrated secure contact forms and chatbot support for customer queries.