The first question is, what is an “eCommerce platform”?
An eCommerce platform is a piece of software that allows you to build an online store and run a business online. It gives you the tools to create and manage your site, including products and day-to-day operations. Most if not all, eCommerce builders use drag and drop functions.
Here’s the good news – you don’t need to be a web developer to create a good looking online shop.
There are many different reasons to use e-commerce platforms, but here are the most important ones:
Easy (For Beginners) – In the past, if you wanted an online store, you had to build the functionality yourself. Later there were shopping carts, but you still had to have developer skills to integrate them into your site. Now we have plugins. With eCommerce platforms, you get everything in one hand and can get started right away.
Inexpensive – E-commerce platforms are not super expensive, some of them even cost nothing. While you definitely have expenses when running an online shop, it’s a lot less than developing your own solution from scratch. Plus, the more you pay, the more of your business can you usually hand over to technical solutions.
One solution fits all – Especially when going with a hosted solution, you are able to let go of more parts of running your site. No need to deal with web hosting, security, updates, and the likes. Instead, you are able to simply concentrate on growing your business.
Customer support available – Additionally, with a commercial solution, you benefit from the support structure. Open-source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.